The Challenge

The Confidential Client, a UAE state-owned company, was in the process of developing strategic initiatives, including business growth targets, to exploit emerging opportunities. To support its strategy, it needed to understand the future market developments and pricing trends for eight refined petroleum products. IPA provided this analysis, including modelling the projected demand for each product until 2030.

Our Solution

In order to meet the clients’ needs IPA analysed the current gasoline, diesel, CNG, jet fuel, marine fuel, LPG and piped-natural gas markets in UAE. This analysis included structured, robust data gathering exercises with main suppliers, governmental organisations and large users. The data allowed IPA to assess the current context, as well as the impact of changes in each market since the beginning of the century.

IPA modelled each fuel market and forecasted demand up to 2030 to allow the client to;

  • take a view on the future growth opportunities for the company;
  • identify strategic initiatives to use emerging opportunities; and
  • prepare its capability to meet the projected demand.

The final market report included demand forecasts, regional competitor analysis, a review of the client’s existing operations, and where future avenues of growth may come from.

IPA also assessed the market potential for the marine bunkering business in the UAE, and provided a techno-economic study for the development of a multi-fuel storage depot. The study helped the client to take critical and strategic decisions and prepare a long term plan for capital investment to fulfil long-term demand.